1. Introduction

WiftHub, operated by Wift Corp ("we," "us," "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our B2B marketplace platform at wifthub.com (the "Platform"). This policy complies with the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and India's Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

By using WiftHub, you consent to the data practices described in this policy. If you do not agree with this Privacy Policy, please do not use our Platform.

2. Information We Collect

2.1 Personal Information

We collect information that identifies, relates to, describes, or is capable of being associated with you, including:

• Contact Information: Name, email address, phone number, business address
• Account Information: Username, password (encrypted), account preferences
• Business Information: Company name, business type, country, city, established year, employee count, business registration details
• Transaction Information: Quote requests, orders, payment information (processed through secure third-party payment processors)
• Communication Data: Messages, inquiries, customer support communications, reviews and ratings
• Profile Information: Company storefront details, product listings, images, descriptions, pricing

2.2 Automatically Collected Information

• Usage Data: Pages visited, features used, time spent on Platform, search queries
• Device Information: IP address, browser type, operating system, device identifiers
• Cookies and Tracking Technologies: Session cookies, preference cookies, analytics cookies
• Location Data: General geographic location based on IP address

2.3 Information from Third Parties

We may receive information about you from business verification services, payment processors, and other service providers necessary for platform operations.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Platform Operations: To create and manage your account, facilitate transactions between buyers and suppliers, process quote requests
• Communication: To send transactional emails, respond to inquiries, provide customer support, send platform updates and notifications
• Business Services: To verify supplier credentials, match buyers with appropriate suppliers, facilitate business connections
• Platform Improvement: To analyze usage patterns, improve features and functionality, conduct research and analytics
• Security: To detect and prevent fraud, enforce our terms of service, protect user safety and platform integrity
• Legal Compliance: To comply with legal obligations, respond to legal requests, protect our rights and property
• Marketing: To send promotional communications (with your consent where required), personalize your experience

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Within the Platform

• Supplier Information: Visible to buyers browsing the Platform (company name, business details, product listings, storefront information)
• Buyer Information: Shared with suppliers when you submit quote requests or place orders
• Reviews and Ratings: Publicly visible on supplier profiles

4.2 Service Providers

We share information with trusted third-party service providers who assist us in:

• Cloud hosting and data storage (Supabase)
• Payment processing
• Email communications
• Analytics and platform monitoring
• Customer support services
• Business verification and fraud prevention

4.3 Legal Requirements

We may disclose your information when required by law, in response to legal process, to protect rights and safety, or in connection with business transfers (mergers, acquisitions, asset sales).

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

• Encryption of data in transit (SSL/TLS) and at rest
• Row Level Security (RLS) policies in our database
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Secure backup and disaster recovery procedures
• Employee training on data protection

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Your Privacy Rights

6.1 California Residents (CCPA/CPRA Rights)

If you are a California resident, you have the following rights:

• Right to Know: Request information about personal information we collect, use, disclose, and sell
• Right to Delete: Request deletion of your personal information (subject to certain exceptions)
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out: Opt-out of the sale or sharing of personal information (we do not sell personal information)
• Right to Limit: Limit the use of sensitive personal information
• Right to Non-Discrimination: Exercise your rights without discriminatory treatment

6.2 Indian Residents (IT Act Rights)

If you are in India, you have the following rights:

• Right to Access: Review the personal information we hold about you
• Right to Correction: Request correction of inaccurate or incomplete information
• Right to Withdrawal: Withdraw consent for processing (where consent is the basis)
• Right to Complain: Lodge complaints with appropriate authorities regarding privacy violations

6.3 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

We will respond to verified requests within 45 days (California) or 30 days (India) as required by law.

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and maintain your account
• Comply with legal obligations (tax, accounting, legal requirements)
• Resolve disputes and enforce our agreements
• Maintain business records (typically 7 years for transaction data)

When you close your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it by law.

8. International Data Transfers

WiftHub operates globally and facilitates international trade. Your information may be transferred to, stored, and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers, including:

• Standard contractual clauses approved by relevant authorities
• Compliance with cross-border data transfer regulations
• Security measures equivalent to those in your jurisdiction

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Essential Cookies: Required for platform functionality (authentication, security)
• Preference Cookies: Remember your settings and preferences (theme, language)
• Analytics Cookies: Understand how users interact with our Platform

You can control cookies through your browser settings. Note that disabling cookies may affect platform functionality.

10. Children's Privacy

WiftHub is a B2B platform intended for business use only. We do not knowingly collect information from individuals under 18 years of age. If we become aware that we have collected information from a minor, we will take steps to delete such information promptly.

11. Third-Party Links

Our Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting the updated policy on our Platform with a new "Last Updated" date
• Sending email notifications for significant changes
• Displaying a prominent notice on the Platform

Your continued use of the Platform after changes become effective constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: